Loading Atlas…
Browse the AdTech stack by layer
Leading vendors in each canonical stack layer, ranked by tier and connection count. Explore the interactive grid above, or jump straight to a vendor profile.
Demand-Side Platforms (164)
- The Trade DeskTier S
- Google AdsTier S
- XandrTier S
- Google Display & Video 360Tier S
- Microsoft AdvertisingTier S
- Facebook AdsTier S
- Adobe AdvertisingTier S
- GoogleTier S
- Amazon AdsTier S
- AmazonTier S
- Amazon DSPTier S
- Meta PlatformsTier S
SSPs & Ad Exchanges (96)
- XandrTier S
- Google Ad ManagerTier S
- MagniteTier S
- GoogleTier S
- Prebid.jsTier S
- Rubicon ProjectTier S
- AppNexusTier S
- Improve DigitalTier S
- YieldmoTier S
- Media.netTier S
- SmartyAdsTier S
- Microsoft MonetizeTier S
Ad Servers (42)
- Google Ad ManagerTier S
- DoubleClickTier S
- Meta Ads ManagerTier S
- Amazon Ad ServerTier S
- dJAX AdserverTier S
- Alphabet Inc.Tier S
- Campaign Manager 360Tier S
- Amazon Publisher ServicesTier A
- Smart AdServerTier A
- FlashtalkingTier A
- MediaoceanTier A
- CitrusAdTier A
Identity & Data (108)
- LiveRampTier S
- Salesforce CDPTier S
- Oracle AdvertisingTier S
- Yahoo AdvertisingTier S
- ViantTier S
- TapadTier S
- ZeotapTier S
- Adobe Experience PlatformTier S
- SnowflakeTier A
- Oracle Data CloudTier A
- Segment.ioTier A
- EpsilonTier A
Attribution & Analytics (318)
- Google AdsTier S
- Adobe AnalyticsTier S
- Microsoft AdvertisingTier S
- AdobeTier S
- Amazon AdsTier S
- Google BigQueryTier S
- Google Marketing PlatformTier S
- GroupMTier S
- Instacart AdsTier S
- tvScientificTier S
- Meta AdvantageTier S
- BrightlineTier S
Verification & Brand Safety (171)
- comScoreTier S
- DoubleClickTier S
- Oracle AdvertisingTier S
- YieldmoTier S
- CHEQTier S
- GeoEdgeTier S
- IAB Tech LabTier S
- VerasityTier S
- SmartyAdsTier S
- BidstackTier S
- Nielsen Digital Ad RatingsTier S
- Google Ads Data HubTier S
Creative & DCO (292)
- PencilTier S
- Adobe Advertising CreativeTier S
- Amazon Ad ServerTier S
- Playable FactoryTier S
- TikTok SymphonyTier S
- Adobe Creative CloudTier A
- Adobe Experience ManagerTier A
- Smartly.ioTier A
- CeltraTier A
- OpenAITier A
- CentroTier A
- NexdTier A
Connected TV (172)
- MagniteTier S
- RokuTier S
- Adobe AdvertisingTier S
- AdobeTier S
- AmazonTier S
- Samsung AdsTier S
- PremionTier S
- Amazon Fire TVTier S
- HuluTier S
- Netflix Inc.Tier S
- tvScientificTier S
- Disney AdvertisingTier S
Retail Media Networks (132)
- CriteoTier S
- Amazon AdsTier S
- AmazonTier S
- Amazon DSPTier S
- Instacart AdsTier S
- Amazon Fire TVTier S
- Criteo Commerce MaxTier S
- Amazon Sponsored ProductsTier S
- Walmart Inc.Tier S
- Walmart ConnectTier S
- Kroger Precision MarketingTier A
- Flywheel DigitalTier A