Industry Insights
A bird's-eye view of the AdTech ecosystem — trends, connections, and deals.
This Week in AdTech
AI-GeneratedNews sites are increasingly defaulting to blocking AI crawlers, while measurement vendors are fundamentally redefining viewability standards for 2026—signaling a broader industry shift toward data protection and attention-based metrics over traditional engagement measures.
Growing publisher adoption of AI crawler blocking reflects escalating tensions between content creators and AI training practices, reshaping crawl strategies across the industry.
Measurement vendors are redefining viewability standards to prioritize attention metrics, marking a critical evolution in how the industry quantifies ad effectiveness beyond traditional impressions.
Industry Pulse
Total Companies
3,610
AI-Researched
97%
News This Month
2,408
Deals & Moves This Quarter
318
Trending Companies
Most mentioned in news over the past 30 days
Most Connected
Recent Deals
Sprinklr acquires ViralMoment
Publicis Groupe to acquire LiveRamp for $2.2 billion
Epsilon, LiveRamp, The Trade Desk, Snowflake, Publicis Sapient, Publicis Groupe, Acxiom, InfoSum
MiQ acquires Rocket Lab to expand mobile and in-app capabilities
MiQ, Rocket Lab (App Growth)
Salesforce acquires Qualified
Qualified, Salesforce
MiQ acquires Adsmovil's Latin America business
Adsmovil, MiQ
Category Leaders
Top companies in the largest AdTech categories