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This Week in AdTech

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Google Expands YouTube Personalization; TikTok Mimics Instagram's Social Features

Sep 4 — Sep 5, 2026

Google is rolling out personalized alcohol advertising on YouTube, marking a shift in how regulated categories are targeted. Meanwhile, TikTok is evolving its comment experience with polls and photo carousels, narrowing the feature gap with Instagram.

Platform Features & Targeting2 changes

Google's new alcohol ad personalization on YouTube signals increased sophistication in regulated category targeting, while TikTok's Instagram-like commenting tools intensify platform convergence.

GoogleYouTubeTikTok

Creator Economy2 changes

Roblox's $1.

RobloxRockstar GamesTwitch

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