Explorers
All in betaSpecialized tools for navigating the AdTech ecosystem. Each explorer is optimized for one job — pick the lens that matches the question you're asking.
Start here — pick a question
Who owns which agency — and what just changed. WPP, Omnicom, Publicis, Dentsu, the Big-Four consultancies (Accenture Song, Deloitte Digital, IBM iX, PwC), and major independents (Wieden+Kennedy, Mother, R/GA) with their full subsidiary trees and recent-move signals.
How any two players in AdTech are connected. Companies, people, deals, and news as a force-directed web — start from any node, follow the chain, find the unexpected link.
Who leads each AdTech category. Nine canonical stack layers from buy-side to sell-side — start here when you need to scope a category or benchmark the players in one.
Recent acquisitions, leadership moves, IPOs, product launches. Scrollable year-by-year deal history of the AdTech industry — see how today's landscape was built and what shifted last quarter.
Where an ad dollar actually goes. Advertiser → agency → DSP → SSP / exchange → publisher — the open programmatic stack visualized for onboarding new colleagues and explaining the parts in conversation.
Which AdTech vendors operate where. Browse North America / EMEA / APAC / LATAM / MEA, drill into per-country leaders — useful when scoping a regional pitch or mapping a competitor footprint.