Skip to content
Brief
Smartly.io

Smartly.io

Enables advertisers to automate, optimize, and scale social media advertising campaigns across multiple platforms through AI-powered automation, creative production tools, and intelligent optimization algorithms, reducing manual work while improving campaign performance.

smartly.ioHelsinki, Uusimaa, FinlandFounded 2013

Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated Jun 8, 2026

Industry
Social Media Advertising Technology
Business Model
SaaS
Target Market
Enterprise
Employee Count
201-500
Funding
$200M+
Revenue Range
$50M-$100M
Stock Symbol
Not Publicly Traded
API Available
Yes
Market Position

Leading social media advertising automation platform serving enterprise brands and agencies

Overview

Smartly.io is a leading social media advertising automation platform founded in 2013 that serves as critical infrastructure for digital advertisers. The company provides an end-to-end solution for managing, automating, and optimizing advertising campaigns across major social media platforms including Facebook, Instagram, Snapchat, Pinterest, and TikTok. The platform combines creative production capabilities, campaign automation, and AI-powered optimization to help advertisers scale their social media advertising operations efficiently. The company's platform is designed specifically for large-scale advertisers, including global brands, agencies, and performance marketers who manage substantial advertising budgets across multiple social channels. Smartly.io addresses key challenges in social media advertising including creative production at scale, cross-platform campaign management, budget optimization, and performance analytics. The platform's automation capabilities enable advertisers to reduce manual work while improving campaign performance through intelligent bidding, dynamic creative optimization, and automated reporting. Smartly.io has established itself as a significant player in the social advertising technology space, serving hundreds of major brands and agencies globally. The company has raised substantial venture capital funding and maintains partnerships with major social media platforms as an official marketing partner. With offices across North America, Europe, and Asia-Pacific, Smartly.io continues to expand its platform capabilities to address the evolving needs of social media advertisers in an increasingly complex digital advertising landscape.

Products & Features

Creative Suite

Tools for producing and managing creative assets at scale, including dynamic creative optimization and template-based production

Campaign Automation

Automated campaign management and optimization across multiple social platforms with rule-based and AI-powered automation

Intelligence & Reporting

Advanced analytics, reporting, and insights platform for measuring and optimizing campaign performance

Media Buying

Unified interface for managing media buying across Facebook, Instagram, Snapchat, Pinterest, TikTok and other social platforms

Key Features
Cross-platform campaign managementDynamic creative optimization (DCO)Automated bidding and budget optimizationCreative production at scaleMulti-platform reporting and analyticsA/B testing automationAudience management and segmentationTemplate-based creative workflowsReal-time performance monitoringAPI integrations with social platforms
Use Cases
Large-scale social media campaign management for global brandsAgency management of multiple client campaigns across social platformsE-commerce performance marketing and dynamic product adsCreative testing and optimization at scaleCross-platform budget optimizationAutomated campaign scaling and managementBrand awareness campaigns across multiple social channelsMobile app install and engagement campaigns
Customer Segments
Enterprise brandsDigital advertising agenciesPerformance marketersE-commerce companiesMobile app developersDirect-to-consumer brandsRetail brandsTravel and hospitality companies
Corporate history
  • 2013Founded
See alternatives to Smartly.io See integrations with Smartly.io (24)

Explore further

3 views