WordStream
Acquired by Gannett (LocaliQ)WordStream simplifies PPC advertising for small businesses through automated optimization recommendations, performance monitoring, and workflow tools that make Google Ads, Microsoft Advertising, and Facebook ads more accessible and effective.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- PPC Management & Optimization
- Business Model
- SaaS
- Target Market
- SMB
- Employee Count
- 51-200
- Funding
- $68M
- Parent Company
- Gannett (LocaliQ)
- API Available
- Limited
Market Position
Leading PPC management platform for SMBs and agencies managing search and social advertising campaigns
Overview
WordStream is a digital advertising software platform that provides pay-per-click (PPC) management and optimization tools designed specifically for small and medium-sized businesses and agencies. Founded in 2007, the company built its reputation on making Google Ads, Microsoft Advertising, and Facebook advertising more accessible and manageable for SMBs through automated recommendations, performance grading, and workflow optimization tools. The platform combines software automation with educational resources to help businesses without dedicated PPC expertise improve their search and social advertising performance. WordStream was acquired by Gannett (now known as LocaliQ's parent) in 2018 and operates as part of LocaliQ, Gannett's digital marketing solutions division. Under this structure, WordStream continues to offer its software platform while being integrated into LocaliQ's broader suite of digital marketing services. The platform serves thousands of small businesses and marketing agencies, maintaining its focus on simplifying complex advertising platforms and providing actionable insights to improve campaign performance and ROI. WordStream remains a recognized brand in the SMB PPC management space, known for its educational content, free tools like the Google Ads Performance Grader, and its mission to democratize digital advertising for businesses that lack enterprise-level resources. The platform continues to evolve with new features and integrations while benefiting from LocaliQ's broader market reach and resources.
Products & Features
WordStream Advisor
Core PPC management platform with automated recommendations and optimization tools for Google Ads, Microsoft Advertising, and Facebook
Google Ads Performance Grader
Free audit tool that analyzes Google Ads accounts and provides performance scores and improvement recommendations
20-Minute Work Week
Workflow feature that consolidates key optimization tasks into a streamlined weekly routine
Smart Ads Creator
Tool for creating and managing responsive search ads and social ads with templates and best practices
Key Features
Automated PPC optimization recommendationsCross-platform campaign management (Google, Microsoft, Facebook)Performance grading and benchmarkingKeyword research and management toolsAd copy testing and optimizationBudget monitoring and alertsNegative keyword suggestionsQuality Score trackingCustomizable reporting and dashboardsMobile app for campaign monitoring
Use Cases
Small business PPC campaign management and optimizationAgency management of multiple client accountsGoogle Ads performance auditing and improvementCross-platform advertising coordination (search and social)PPC budget optimization for resource-constrained businessesLearning and implementing PPC best practices
Customer Segments
Small businessesMedium-sized businessesDigital marketing agenciesFreelance PPC consultantsLocal service providersE-commerce businesses