Treasure Data

Enterprise-focused CDP provider with strong presence in Asia-Pacific and global markets

Treasure Data is an enterprise customer data platform (CDP) that helps organizations unify, manage, and activate customer data from multiple sources to deliver personalized experiences across marketing, sales, and service channels. Founded in 2011, the company pioneered the CDP category and built its platform on open-source technologies to handle massive-scale data processing. In 2018, Treasure Data was acquired by SoftBank subsidiary Arm for approximately $600 million, and it continues to operate as a distinct brand under SoftBank ownership. The platform serves enterprise customers across retail, consumer goods, automotive, travel, and financial services industries, enabling them to break down data silos and create unified customer profiles. Treasure Data's CDP ingests data from websites, mobile apps, CRM systems, point-of-sale systems, and other sources, then makes that data available for analytics, audience segmentation, and activation across advertising and marketing technology platforms. The company competes in the rapidly growing CDP market alongside vendors like Segment, Adobe, and Salesforce. As a subsidiary of SoftBank, Treasure Data continues to develop its CDP platform with a focus on enterprise scalability, data governance, and privacy compliance. The company maintains offices globally and serves hundreds of enterprise customers who use the platform to orchestrate customer experiences and improve marketing ROI through better data utilization.