R/GA
SubsidiaryR/GA combines strategic consulting, product innovation, and creative advertising to help brands transform their businesses and create meaningful customer experiences through technology and design.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- Digital Agency/Creative Services
- Business Model
- Agency
- Target Market
- Enterprise
- Employee Count
- 1001-5000
- Revenue Range
- $200M-$500M
- Parent Company
- Interpublic Group (IPG)
- API Available
- No
Market Position
Leading global digital innovation consultancy within the Interpublic Group network
Overview
R/GA is a pioneering digital innovation consultancy founded in 1977 that operates at the intersection of advertising, technology, and design. The company specializes in creating digital products, services, brand experiences, and marketing campaigns for Fortune 500 companies and global brands. R/GA has evolved from its origins as a motion graphics studio into a full-service innovation partner that combines strategic consulting, product design, technology development, and creative advertising. The company operates as a subsidiary of Interpublic Group (IPG), one of the world's largest advertising and marketing services conglomerates. R/GA maintains a global presence with offices across North America, Europe, Asia, and South America, serving clients across industries including automotive, financial services, healthcare, retail, and technology. The company is known for its venture studio R/GA Ventures, which partners with startups and corporations to build new businesses, as well as its connected device and IoT expertise. R/GA's work spans brand strategy, experience design, technology platforms, content creation, and media planning, positioning it as a hybrid agency-consultancy that bridges traditional advertising with digital transformation and product innovation.
Products & Features
R/GA Ventures
Venture studio and accelerator program that partners with startups and corporations to build new businesses and drive innovation
Connected Experience
Design and development of IoT products, connected devices, and smart experiences across platforms
Brand Strategy & Design
Comprehensive brand positioning, identity design, and strategic planning services
Digital Product Development
End-to-end product design and engineering for web, mobile, and emerging platforms
Marketing & Media
Integrated marketing campaigns, content creation, and media planning and buying services
Key Features
Full-service digital transformation consultingVenture studio and startup accelerationConnected device and IoT expertiseGlobal network of innovation studiosIntegrated creative and technology capabilitiesData-driven experience designAgile product development methodology
Use Cases
Digital transformation and business model innovationConnected product and IoT platform developmentBrand repositioning and identity designE-commerce platform creation and optimizationMobile app design and developmentMarketing campaign creation and executionStartup acceleration and corporate venture buildingCustomer experience strategy and design
Customer Segments
Fortune 500 companiesGlobal consumer brandsAutomotive manufacturersFinancial services institutionsTechnology companiesRetail and e-commerce brandsHealthcare and pharmaceutical companiesTelecommunications providers