PulsePoint

Leading healthcare-focused programmatic advertising platform

PulsePoint is a programmatic advertising technology platform that specializes in healthcare marketing, operating as a subsidiary of Internet Brands (a KKR portfolio company). The company provides advertisers, agencies, and pharmaceutical companies with tools to reach healthcare professionals (HCPs) and health-engaged consumers through privacy-compliant, data-driven targeting capabilities. PulsePoint's platform leverages proprietary healthcare data and contextual signals to deliver programmatic advertising across display, video, mobile, and connected TV channels. The company operates a demand-side platform (DSP) and supply-side platform (SSP) specifically designed for the healthcare vertical, offering HIPAA-compliant solutions that enable precise audience targeting while maintaining patient privacy. PulsePoint's technology integrates real-world data, including prescription data, medical claims, and electronic health records (in anonymized form), to help healthcare marketers reach specific physician specialties, patient populations, and health-interested audiences. The platform serves pharmaceutical companies, medical device manufacturers, healthcare providers, and health insurance companies seeking to execute compliant digital advertising campaigns. As a subsidiary of Internet Brands since its acquisition, PulsePoint continues to operate as a distinct brand within the healthcare marketing technology ecosystem, maintaining its position as one of the leading programmatic platforms focused exclusively on healthcare advertising. The company competes in a specialized niche that requires deep understanding of healthcare regulations, patient privacy laws, and the unique needs of pharmaceutical and healthcare marketers.