Enables brands to build scalable, authentic influencer marketing programs through data-driven creator discovery, campaign management, and performance measurement integrated with broader user-generated content strategies.
Last updated Mar 8, 2026 by AI Enrichment
- Industry
- Influencer Marketing Technology
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 51-200
- Funding
- $22M
- Revenue Range
- $10M-$50M
- Stock Symbol
- N/A
- Parent Company
- Bazaarvoice
- API Available
- Yes
Market Position
Leading enterprise influencer marketing platform, now part of Bazaarvoice's content ecosystem
Overview
Mavrck is an enterprise influencer marketing platform that enables brands to discover, activate, and manage relationships with influencers and content creators at scale. The platform combines influencer discovery, campaign management, content creation, and performance analytics to help brands execute authentic influencer marketing programs. Mavrck serves major consumer brands across retail, beauty, consumer packaged goods, and other verticals, providing tools for both large-scale influencer campaigns and ongoing creator community management. Founded in 2014, Mavrck established itself as a leader in the influencer marketing technology space by focusing on data-driven matchmaking between brands and creators, emphasizing authentic relationships over vanity metrics. The platform differentiates itself through its ability to manage both macro-influencer campaigns and micro-influencer programs, along with robust measurement and attribution capabilities. In 2022, Mavrck was acquired by Bazaarvoice, a leader in user-generated content and product reviews, creating a combined platform that integrates influencer marketing with ratings, reviews, and visual content. Under Bazaarvoice ownership, Mavrck continues to operate as a distinct product offering within the broader Bazaarvoice suite, serving enterprise brands seeking comprehensive influencer marketing solutions integrated with other forms of authentic consumer content.
Products & Features
Influencer Discovery
AI-powered search and matching engine to find relevant influencers based on audience demographics, engagement rates, and brand affinity
Campaign Management
End-to-end workflow tools for planning, executing, and managing influencer campaigns at scale
Content Library
Centralized repository for collecting, organizing, and managing influencer-generated content with rights management
Performance Analytics
Comprehensive reporting and attribution tools to measure campaign ROI, engagement, and business impact
Creator Community Management
Tools for building and nurturing ongoing relationships with brand ambassadors and creator communities
Key Features
AI-powered influencer discovery and vettingAutomated campaign workflow managementContent rights management and licensingReal-time performance tracking and analyticsInfluencer relationship management (IRM)Audience demographic insightsFraud detection and authenticity verificationMulti-platform campaign supportIntegration with e-commerce and marketing platformsCompliance and FTC disclosure management
Use Cases
Large-scale influencer marketing campaigns across multiple platformsMicro-influencer and nano-influencer program managementProduct launch and awareness campaignsUser-generated content creation for marketing channelsBrand ambassador program managementSeasonal and event-based influencer activationsAlways-on influencer content programsInfluencer content repurposing for paid media and owned channels
Customer Segments
Enterprise consumer brandsRetail and e-commerce companiesBeauty and cosmetics brandsConsumer packaged goods (CPG) companiesFashion and apparel brandsFood and beverage companiesConsumer electronics brands