Healthgrades

Leading healthcare provider review and patient acquisition platform

Healthgrades operates as a comprehensive healthcare marketplace and information platform that helps patients find and connect with physicians, hospitals, and healthcare providers. The platform features detailed profiles of over 1 million healthcare providers, including patient reviews, quality ratings, credentials, and accepted insurance information. Users can search for providers by specialty, location, and insurance, and book appointments directly through the platform. As a subsidiary of RVO Health (formerly Red Ventures Healthcare), Healthgrades serves as a critical patient acquisition channel for healthcare providers while offering consumers transparent information to make informed healthcare decisions. The platform generates revenue primarily through subscription-based marketing solutions sold to healthcare providers and facilities who want to enhance their online presence and attract new patients. Healthgrades holds a significant position in the healthcare marketing ecosystem, competing with platforms like Zocdoc and Vitals. The company leverages proprietary quality ratings and extensive provider data to differentiate itself, while its integration within RVO Health's broader healthcare media portfolio provides additional reach and cross-promotional opportunities across multiple health-focused properties.