Evergage

Leading real-time personalization platform acquired by Salesforce

Evergage was a real-time personalization and interaction management platform that enabled B2B and B2C companies to deliver individualized experiences across digital channels. Founded in 2010, the company pioneered machine learning-driven personalization technology that collected behavioral data, applied predictive analytics, and executed personalized campaigns in real-time across web, email, and mobile touchpoints. The platform was particularly strong in combining CDP (Customer Data Platform) capabilities with real-time decisioning and personalization execution. In October 2019, Evergage was acquired by Salesforce and subsequently rebranded as Salesforce Interaction Studio (later renamed Salesforce Marketing Cloud Personalization). The acquisition strengthened Salesforce's marketing cloud capabilities by adding sophisticated real-time personalization and customer journey orchestration features. Under Salesforce ownership, the technology continues to operate as a core component of the Salesforce Marketing Cloud suite, serving enterprise customers who require advanced personalization capabilities. The platform's legacy lies in its early adoption of real-time personalization technology and its ability to unify customer data with immediate action, bridging the gap between data collection and experience delivery. Its acquisition by Salesforce validated the strategic importance of real-time personalization in the marketing technology landscape and helped establish personalization as a critical capability for enterprise marketing organizations.