CVS Media Exchange
B · Infrastructure & DataSubsidiaryProvides advertisers with access to healthcare-focused consumers through first-party data from CVS's 100+ million loyalty members, enabling targeted campaigns across digital and physical touchpoints with closed-loop measurement.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- Retail Media
- Business Model
- Retail Media Network
- Target Market
- Enterprise
- Employee Count
- 51-200
- Funding
- $10M
- Revenue Range
- $10M-$50M
- Stock Symbol
- CVS
- Parent Company
- CVS Health Corporation
- API Available
- Limited
Market Position
Leading healthcare-focused retail media network with unique access to pharmacy and wellness consumer data
Overview
CVS Media Exchange is the retail media network division of CVS Health, one of America's largest pharmacy and healthcare retailers. The platform enables consumer packaged goods (CPG) brands, pharmaceutical companies, and health-related advertisers to reach highly engaged healthcare consumers through targeted advertising across CVS's extensive digital ecosystem, including CVS.com, the CVS mobile app, in-store digital screens, and email channels. Leveraging CVS Health's first-party data from over 100 million ExtraCare loyalty program members and pharmacy customers, the platform offers advertisers unique insights into healthcare purchasing behaviors and wellness journeys. As a retail media network, CVS Media Exchange operates within the rapidly growing retail media sector, positioning itself uniquely at the intersection of healthcare and retail advertising. The platform provides closed-loop measurement capabilities, allowing advertisers to track campaign performance from impression to purchase, both online and in-store across CVS's 9,000+ retail locations. CVS Media Exchange competes with other major retail media networks while differentiating itself through its healthcare-specific audience and the ability to reach consumers at critical moments in their health and wellness decision-making process.
Products & Features
Display Advertising
Targeted display ads across CVS.com and mobile app reaching consumers during shopping and healthcare research
Sponsored Products
Product placement and search advertising within CVS digital properties to drive product discovery and sales
In-Store Digital Media
Digital screen advertising across CVS retail locations reaching consumers at point of purchase
Email Marketing
Targeted email campaigns leveraging CVS's ExtraCare loyalty program database
Audience Insights
Healthcare and wellness consumer data analytics for campaign planning and optimization
Key Features
Access to 100+ million ExtraCare loyalty membersFirst-party healthcare and pharmacy purchase dataClosed-loop attribution and measurementOmnichannel reach across digital and 9,000+ storesHealthcare-specific audience targetingReal-time campaign optimizationCross-device targeting capabilities
Use Cases
CPG brands promoting health and wellness products to relevant consumersPharmaceutical companies advertising OTC medications to pharmacy shoppersHealth and beauty brands reaching beauty enthusiasts and skincare consumersSeasonal health campaign targeting (flu season, allergy season)New product launches in health and wellness categoriesDriving in-store traffic and online purchases for health-related products
Customer Segments
Consumer Packaged Goods (CPG) brandsPharmaceutical companiesHealth and wellness brandsBeauty and personal care brandsOver-the-counter medication manufacturersAdvertising agencies representing healthcare clients