Clarivoy
C · Marketing TechnologySubsidiaryClarivoy provides automotive retailers with precise marketing attribution and analytics that connect digital advertising to dealership visits and vehicle sales, enabling data-driven optimization of marketing spend.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- Automotive Marketing Analytics
- Business Model
- SaaS
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 51-200
- Funding
- $1.5M
- Parent Company
- Cox Automotive
- API Available
- Limited
Market Position
Leading automotive-specific marketing attribution platform within the Cox Automotive ecosystem
Overview
Clarivoy is a marketing analytics and attribution platform specifically designed for the automotive industry. The company provides dealerships, dealer groups, and automotive OEMs with tools to measure marketing effectiveness, track customer journeys, and optimize advertising spend across digital and traditional channels. Their platform integrates data from multiple sources including CRM systems, website analytics, and advertising platforms to provide comprehensive attribution and ROI analysis. Clarivoy operates as a subsidiary of Cox Automotive, having been acquired to strengthen Cox's data and analytics capabilities for automotive retailers. As part of the Cox Automotive family, Clarivoy continues to serve the automotive retail market with its specialized attribution and analytics solutions, helping dealers understand which marketing investments drive showroom visits and vehicle sales. The platform is particularly valued for its ability to connect online marketing activities to offline conversions, a critical capability in the automotive purchase journey where digital research typically precedes in-person dealership visits.
Products & Features
Marketing Attribution Platform
Multi-touch attribution solution that tracks customer journeys across digital and traditional channels to dealership conversions
Campaign Analytics
Comprehensive analytics dashboard for measuring campaign performance and ROI across all marketing channels
Audience Insights
Customer segmentation and audience analysis tools for automotive marketers
Budget Optimization
AI-driven recommendations for optimizing marketing budget allocation across channels
Key Features
Multi-touch attribution modelingCross-channel campaign trackingDealership visit attributionCRM integrationReal-time reporting dashboardsROI measurement and optimizationCustomer journey mappingCompetitive market insights
Use Cases
Measuring ROI of digital advertising campaigns for auto dealershipsAttributing showroom visits to specific marketing touchpointsOptimizing marketing budget allocation across channelsTracking customer journey from initial research to vehicle purchaseComparing marketing performance across dealer groupsEvaluating effectiveness of OEM co-op advertising programs
Customer Segments
Automotive dealershipsDealer groupsAutomotive OEMsAutomotive advertising agencies