Channel Advisor

Leading multi-channel e-commerce platform provider, now part of Rithum's broader commerce network

ChannelAdvisor is a leading e-commerce cloud platform that enables brands and retailers to integrate, manage, and optimize their merchandise sales across hundreds of online channels including Amazon, eBay, Google, Facebook, Walmart, and other marketplaces. Founded in 2001, the company provides a comprehensive suite of solutions for product listing, inventory management, order management, digital marketing, and analytics. ChannelAdvisor serves thousands of customers globally, ranging from small and medium-sized businesses to large enterprises and brands seeking to expand their e-commerce reach and maximize online sales performance. The company went public in 2013 (NYSE: ECOM) and established itself as a pioneer in multi-channel e-commerce management. In August 2021, ChannelAdvisor was acquired by Rithum (formerly CommerceHub) in a deal valued at approximately $660 million, taking the company private. Today, ChannelAdvisor operates as part of Rithum's broader e-commerce network platform, continuing to serve its customer base with its established marketplace management and digital marketing solutions while benefiting from integration with Rithum's supply chain and dropship capabilities. While ChannelAdvisor's core focus is e-commerce enablement rather than traditional advertising technology, it plays a significant role in the digital commerce ecosystem by providing tools for paid search management, shopping feed optimization, and marketplace advertising—bridging the gap between e-commerce operations and performance marketing.