Cartology

Leading retail media network in Australia, backed by Woolworths Group's extensive retail footprint

Cartology is Australia's premier retail media network, operating as a subsidiary of Woolworths Group. The company provides advertisers with access to one of Australia's largest retail audiences through digital advertising solutions across Woolworths' extensive ecosystem, including supermarkets, online platforms, and associated retail properties. Cartology leverages first-party shopper data and insights from millions of customer transactions to enable brands and agencies to reach consumers at critical moments in their shopping journey. The platform offers a comprehensive suite of advertising solutions including onsite display advertising, sponsored products, offsite programmatic advertising, and in-store digital media. Cartology's value proposition centers on its ability to deliver closed-loop measurement and attribution, connecting advertising exposure directly to purchase outcomes through Woolworths' rich transactional data. This positions Cartology as a significant player in the rapidly growing retail media sector, competing with other major retail media networks in Australia and globally. As part of Woolworths Group, Cartology benefits from access to one of Australia's most trusted retail brands and extensive customer reach, including the Everyday Rewards loyalty program which provides deep consumer insights. The company serves both endemic brands (CPG manufacturers selling products in Woolworths stores) and non-endemic advertisers looking to reach high-intent shoppers across the retail ecosystem.