Basis Technologies
C · Marketing TechnologyAcquired by Cogent HoldingsBasis Technologies unifies media planning, buying, workflow automation, and reporting across all digital channels into a single platform, enabling enterprise advertisers and agencies to streamline operations and improve campaign performance.
Last updated Mar 8, 2026 by AI Enrichment
- Industry
- Advertising Automation & Workflow Management
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 201-500
- Funding
- $30M
- Revenue Range
- $50M-$100M
- Stock Symbol
- N/A
- Parent Company
- Cogent Holdings
- API Available
- Yes
Market Position
Leading enterprise advertising automation platform for agencies and large advertisers
Overview
Basis Technologies is an enterprise-grade advertising automation platform that serves agencies, brands, and media companies with comprehensive tools for planning, buying, and analyzing digital media campaigns. The platform consolidates programmatic, direct, search, and social media buying into a single interface, offering workflow automation, budget management, and cross-channel reporting capabilities. Originally founded as Centro (and operating its Basis platform), the company was acquired by Cogent Holdings in 2023 but continues to operate under the Basis Technologies brand, maintaining its position as a significant player in the advertising technology ecosystem with a focus on streamlining complex media operations for enterprise clients. The platform distinguishes itself through its unified approach to media management, combining order management, campaign trafficking, financial reconciliation, and business intelligence in one system. Basis Technologies serves major advertising agencies, trading desks, and in-house marketing teams that require sophisticated tools to manage large-scale, multi-channel advertising operations. The company continues to develop its platform with features designed to improve operational efficiency, reduce manual processes, and provide transparency across the entire media supply chain.
Products & Features
Basis Platform
Unified advertising automation platform for planning, buying, and analyzing campaigns across programmatic, direct, search, and social channels
Programmatic
Demand-side platform (DSP) capabilities for automated media buying across display, video, mobile, and connected TV
Direct
Direct media buying and order management tools for publisher relationships and guaranteed inventory
Search & Social
Integrated management of paid search and social media campaigns alongside other channels
Business Intelligence
Cross-channel reporting, analytics, and attribution tools for campaign performance measurement
Key Features
Unified cross-channel campaign managementAutomated workflow and approval processesIntegrated financial reconciliation and billingReal-time reporting and analytics dashboardsOrder management and trafficking automationBudget pacing and optimization toolsCustom audience segmentation and targetingMulti-currency and multi-language supportAPI integrations with major ad platformsRole-based access controls and permissions
Use Cases
Agency holding company media operations managementEnterprise brand in-house media buying and planningTrading desk campaign execution and optimizationMulti-channel campaign coordination and reportingMedia budget management and financial reconciliationCross-platform audience targeting and activationPublisher direct deal management and execution
Customer Segments
Advertising agency holding companiesIndependent advertising agenciesEnterprise brands with in-house media teamsMedia trading desksPerformance marketing agenciesDigital media companies