Supply Side Platform (SSP)

Adello is a global technology company operating within the AdTech ecosystem, specializing in programmatic advertising solutions that bridge the gap between advertisers and publishers through sophisticated technology infrastructure. The company has established itself as a comprehensive platform provider with capabilities spanning both demand-side and supply-side operations, enabling stakeholders across the digital advertising value chain to optimize their strategies through data-driven insight...

AppNexus was a leading independent programmatic advertising technology platform that powered real-time bidding and ad exchanges before being acquired by AT&T in 2018.

dJAX Adserver is a prominent Supply Side Platform (SSP) within the AdTech ecosystem. As an ad server, they empower publishers to effectively manage and monetize their digital ad inventory. dJAX's core product offerings include advanced ad serving capabilities, real-time bidding, and programmatic advertising tools that enable publishers to maximize revenue from their advertising placements. In the AdTech landscape, dJAX plays a crucial role in bridging the gap between publishers and advertise...

Equativ is a global independent advertising technology company providing omnichannel monetization solutions for publishers and advertisers through its SSP, ad server, and programmatic platforms.

A supply-side platform (SSP) that connected premium publishers with demand sources through programmatic advertising technology.

Index Exchange is a global advertising technology company that enables media owners and publishers to sell their digital advertising inventory to media buyers. They provide a transparent and efficient platform for programmatic advertising.

Magnite is a leading independent sell-side advertising platform that helps publishers maximize their digital advertising revenue. The company offers a comprehensive suite of tools and solutions to manage and optimize digital ad inventory across multiple channels and formats.

A contextual advertising platform specializing in search-powered ad solutions, operating as a subsidiary of a Chinese consortium since 2016.

OpenX is a global leader in digital advertising technology, helping publishers and buyers monetize their digital assets through a suite of programmatic tools and solutions.

PubMatic is a sell-side platform (SSP) that provides a comprehensive digital advertising platform for publishers to maximize their ad revenue. The company enables publishers to connect and monetize their digital properties through real-time bidding and programmatic advertising.

A native advertising platform specializing in omnichannel ad exchange technology and creative optimization for premium publishers and advertisers.

A mobile advertising platform providing programmatic monetization and demand solutions for app publishers and advertisers globally.

Sovrn is a technology company that empowers independent publishers and content creators to build sustainable businesses through a comprehensive suite of advertising, monetization, and data solutions. Founded in 2007 and headquartered in Boulder, Colorado, Sovrn operates at the intersection of digital advertising and publisher technology, providing tools that help publishers maximize revenue while maintaining control over their content and audience relationships. The company serves thousands o...

SpotX was a leading video advertising platform specializing in programmatic video ad serving and monetization for publishers and broadcasters before being acquired by Magnite in 2021.

A comprehensive advertising technology platform offering programmatic buying, selling, and data management solutions for premium digital advertising.

Yieldmo is a prominent player in the AdTech ecosystem, operating as a leading supply-side platform (SSP). The company's core focus is on programmatic advertising, with a strong emphasis on premium inventory management and optimization. Yieldmo has developed proprietary attention-based advertising technology that helps publishers maximize their ad revenue while delivering superior engagement metrics for advertisers. Their platform leverages advanced machine learning algorithms to optimize ad p...

Adform is a leading global advertising technology company that provides a full-stack, white-label solution for digital advertising. They offer a comprehensive suite of products and services for advertisers, agencies, and publishers to effectively plan, buy, and measure digital advertising campaigns.

JW Player is a leading video technology company that provides a comprehensive video platform for digital publishers, broadcasters, and enterprises worldwide. Founded in 2008, the company has evolved from an open-source video player into a full-stack video software solution that powers content delivery, monetization, and analytics for thousands of customers globally. The platform enables businesses to manage, distribute, and monetize video content across multiple devices and platforms while de...

Rubicon Project was a leading programmatic advertising technology company that operated one of the largest independent sell-side platforms (SSP) for digital publishers before merging with Telaria in 2020 to form Magnite.

Teads is a global omnichannel video advertising platform specializing in outstream video ads across premium publisher inventory.

Adtelligent is a specialized advertising technology company that operates as a comprehensive programmatic advertising solutions provider serving both publishers and advertisers in the digital advertising ecosystem. The company has built its platform on advanced header bidding technology, real-time bidding capabilities, and sophisticated programmatic advertising infrastructure designed to simplify the complexity of digital advertising while maintaining transparency and control for clients navi...

EMX Digital is a supply-side platform (SSP) and header bidding technology provider that helps publishers maximize programmatic advertising revenue through advanced yield optimization.

Epldt operates as a specialized sell-side platform (SSP) within the programmatic advertising ecosystem, providing advanced technology solutions that enable publishers and media owners to maximize the value of their digital advertising inventory. The platform facilitates automated, real-time bidding processes that connect publishers with diverse demand sources including ad exchanges, demand-side platforms (DSPs), and premium ad networks. Through sophisticated algorithmic optimization and machi...

Freestar is a technology company specializing in advertising management and monetization solutions for digital publishers. The company provides a comprehensive suite of programmatic advertising tools that enable content creators, media companies, and website owners to maximize their advertising revenue through advanced header bidding solutions, yield optimization strategies, and sophisticated ad stack management. By leveraging real-time bidding capabilities and proprietary technology, Freesta...

Telaria was a leading video advertising platform specializing in programmatic monetization for premium publishers and broadcasters before being acquired by Rubicon Project in 2019.

Amazon's cloud-based header bidding and yield optimization platform that helps publishers maximize ad revenue through unified auction technology.

Mediavine is an AdTech platform that provides publishers with a comprehensive suite of advertising solutions, including programmatic ad management, data analytics, and monetization tools.

AdGear was a programmatic advertising technology platform providing ad serving, trading, and data management solutions for publishers, advertisers, and agencies.

Google's mobile advertising platform that enables app developers to monetize their applications through in-app advertising and mediation.

AdPushup is a revenue optimization platform for publishers that uses machine learning to improve ad layouts, formats, and bidding strategies. The platform offers header bidding, ad layout optimization, and ad mediation to maximize publisher revenue.

Beachfront is a connected TV and video advertising platform providing SSP, ad serving, and programmatic solutions for streaming media companies. The company enables publishers to monetize CTV and OTT inventory while offering advertisers access to premium video inventory.

Bidmatic is a header bidding and yield optimization platform for publishers that maximizes ad revenue through advanced programmatic monetization. The company provides managed header bidding solutions, ad quality controls, and revenue optimization services for digital publishers.

E-Planning is a Latin American ad tech company providing ad serving, programmatic, and yield management solutions for publishers and advertisers. The platform offers a full-stack ad tech solution including SSP, ad server, and header bidding capabilities with strong presence in LatAm markets.

Google's comprehensive ad management platform that enables publishers to manage, optimize, and monetize their advertising inventory across all channels and formats.

Monumetric is an ad management platform that helps content creators and website publishers monetize their traffic through display advertising and programmatic solutions.

Open-source header bidding solution that helps publishers maximize revenue through real-time bidding

Raptive is a creator-focused ad management platform formed from the 2023 merger of AdThrive and Mediavine, serving premium digital content creators.

Redstone is a digital advertising technology company specializing in programmatic advertising solutions and supply-side platform (SSP) technology for publishers.

Sonobi is an independent advertising technology company that provides a sophisticated, data-driven platform for publishers and advertisers. Their platform focuses on improving the efficiency and effectiveness of programmatic advertising through advanced analytics, audience segmentation, and direct deal execution. They aim to connect buyers and sellers of digital advertising inventory more directly and transparently.

Xandr Monetize is AT&T's supply-side platform helping publishers maximize yield across display, video, native, and CTV inventory. The platform offers advanced header bidding solutions, private marketplace capabilities, and unified auction technology for premium publishers.

Yieldlove is a publisher monetization platform specializing in header bidding optimization and yield management for premium publishers. They provide managed services combining technology and expertise to maximize programmatic revenue through advanced optimization algorithms.